LANCASTER

365 Skin repair youth renewal Serum

As part of its new “Sun Beauty” campaign, Lancaster is highlighting its flagship product, 365 Skin Repair Youth Renewal Serum.
This major campaign features Greek actress, businesswoman and media personality Athina Oikonomakou, the epitome of Greek elegance. The filming took place on the magnificent Greek coast, in an ideal setting to sublimate the brand’s sunny, revitalizing universe.
Mingle was commissioned by the Tanke agency to support the entire production process, from both a creative and executive standpoint. Our team took charge of localizing the production on the Greek coast.
We also supported the entire post-shooting process, ensuring that the visuals were in perfect harmony with Lancaster’s image and the agency’s expectations.
This collaboration between Mingle, Tanke, and Lancaster brought to life a campaign that highlights the excellence of the product while embodying the values of innovation, beauty and skin protection.

Model @athinao1konomakou
Creative concept @tankeagency
Photo and film @mingle
Production, location scouting and local production @mingle
Photographer @stephanemounet