Chopard wanted to celebrate the iconic Happy Diamonds timepiece of the house, a joyful and free-spirited campaign with seven dazzling “happy women” with inimitable Joie de vivre.
The famous watch and jewelry house Chopard has decided to pay tribute to one of its most emblematic creations: the Happy Diamonds collection. To celebrate this iconic timepiece, the house has launched a vibrant campaign, imbued with joy and freedom of spirit, featuring seven “happy women”.
In a global context marked by travel restrictions and the challenges of the Covid-19 pandemic, this bold campaign was carried out in five different countries. Mingle was selected from among other production companies to produce a series of digital contents with celebrities based in several cities around the world. These include Deepika in Mumbai, Sadie Sink in New York, Angela Yuen in Hong Kong, Ana Naomi King in Paris and Cocoanne in Tokyo.
Renowned directors and photographers Vivienne and Tamas directed this project brilliantly, using innovative techniques to orchestrate the remote shoot. Their creative vision, combined with the expertise of our local production partners, captured the magic and essence of each model, while respecting sanitary constraints.
@deepikapadukone @cocoannne @yoanaloves @ajanaomi_king @sadiesink_@dorra_zarrouk @angela.yuen @holly608
Photo credits
by Mingle