ARMANI BEAUTY

The best secret of

Armani Beauty has launched an ambitious campaign to highlight its Luminous Silk range, positioned as the best-kept secret among professional make-up artists (MUA) worldwide. For this project, the brand invited 5 talents and 5 renowned make-up artists from France, Italy and the United States, with the aim of reinforcing its credibility in the field of artistic make-up.
Mingle was selected to handle the art buying and executive production for this campaign. The shoot was organized in a particular context, right in the middle of the COVID-19 pandemic, which added an extra dimension of logistical and health challenges.
Despite these constraints, Mingle rose to the challenge with flying colors. We had to manage a remote production, coordinating simultaneous shoots in Paris, London and Los Angeles. We handled local production in each country, ensuring that everything was perfectly in line with the campaign’s creative vision, and respecting the strict sanitary measures imposed by the pandemic.
In parallel, we had the honor of working with renowned celebrities such as Cate Blanchett, Adria Arjona, Antonia Gentry, and Shirine Boutella, iconic figures from the world of cinema and fashion.

We also collaborated with talented make-up artists such as Christophe Danchaud, Niki Pinna, Melanie Makeup and Nick Barose, whose expertise was essential in bringing this campaign to life. Thanks to our experience and efficient management of this complex international production, we were able to deliver a result that lived up to Armani Beauty’s expectations.

@cateblanchet @adriaarjona @opheliamillaiss @shirineboutella @_antoniagentry_ @christophedanchaud_ @nikipinna @melaniemakeup@nickbarose