24S

Once upon a time there was 24S fashion

We designed, produced and broadcast this exceptional live shopping event, creating an immersive and interactive online shopping experience. The event was broadcast live on the brand’s website as well as on its main social platforms, enabling a large audience to witness a veritable digital fashion show. This unique moment offered viewers the chance to preview 24 of the season’s must-have pieces, carefully selected and highlighted by iconic influencers Paola Locatelli and Alexandra Van Houtte. Thanks to a seamless integration of the purchasing process, viewers were able to instantly acquire the items presented, offering an experience that was both captivating and practical.

@paolaact @alexandraVanHoutte